Predict and Avoid Customer Change - How to Use your Data Intelligently


Program

Tired of marketing that wants to address everyone? We'll show you how it's done: In this 2-hour workshop, you'll learn how to use your customer data intelligently, analyze it and retain customers. Even without CRM.

Stadtwerke Kiel and Stadtwerke SH explain how data analysis using artificial intelligence promotes holistic customer-centric sales and how a customer service center can be turned into a customer profit center. In addition, we offer further examples from the areas of sales, marketing, asset management and utility connections in which artificial intelligence has been used.

Please note: This event will be hold in German only.

Tuesday 23. Feb 2021 | 10:00 – 12:45 | E-world Community Free of charge

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10:00 Artificial intelligence: Hype or really useful?
Michael Hartke, clarifydata GmbH, Geschäftsführer

Focusing on customer benefits - We clarify buzzwords like artificial intelligence, machine learning, predictive analytics and explain to you what AI offers and how it can be used.

10:15 Areas of application of AI in EVU - we show you where it makes sense to use it
Michael Hartke, clarifydata GmbH, Geschäftsführer

- Evaluation of utility connection safety documentations
- Prognosis of maintenance costs
- Prognosis of ageing and conditions
- Detection of damages in sewage pipes
- Prognosis of gender and age

10:25 A field report: Three becomes one - Stadtwerke SH and the sales realignment in the region
Jens Gieselmann, Stadtwerke SH GmbH & Co. KG, Bereichtsleiter Marketing & Vertrieb

Schleswig, Rendsburg and Eckernförde form a joint municipal utility cooperation. Jens Gieselmann reports on how the sales orientation of the cooperation is planned and explains how data-supported analyses promote holistic customer-centric sales.

10:40 Customer center control with artificial intelligence - a field report from Stadtwerke Kiel
Kai Kistenmacher, Stadtwerke Kiel AG, Leiter

Kai Kistenmacher explains how the service center became a profit center and how statistical methods help to implement demand-oriented measures.

Break

11:05 Interactive part: Build AI without IT
Michael Hartke, clarifydata GmbH, Geschäftsführer

The basis for an AI can be data or just decisions. Train live an AI that learns to sell cars.

11:20 Turning analysis into action - The right action at the right time to the right customer
Wolfgang Mohr, clarifydata GmbH, CPO Leiter Produktmanagment

- What do I need and how do I use AI?
- Data analytics even without CRM
- CRMs help, but they are not the universal tool for effective and efficient customer management and customer service improvement.

11:50 Wrap-up
Michael Hartke, clarifydata GmbH, Geschäftsführer

A summary of what has been learned.

12:00 1-on-1 Networking Sessions

After the event, you will have the opportunity for digital networking in the E-world Community. Via a "Matching Engine", participants receive suggestions for interesting discussion partners who also attended the event, based on their profile information. Appointments of 12 minutes each can already be arranged in advance.

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