Predict and Avoid Customer Change - How to Use your Data Intelligently
Tired of marketing that wants to address everyone? We'll show you how it's done: In this 2-hour workshop, you'll learn how to use your customer data intelligently, analyze it and retain customers. Even without CRM.
Stadtwerke Kiel and Stadtwerke SH explain how data analysis using artificial intelligence promotes holistic customer-centric sales and how a customer service center can be turned into a customer profit center. In addition, we offer further examples from the areas of sales, marketing, asset management and utility connections in which artificial intelligence has been used.
Please note: This event will be hold in German only.
Tuesday 23. Feb 2021 | 10:00 – 12:45 | E-world Community Free of charge
Save EventMichael Hartke, clarifydata GmbH, Geschäftsführer
Focusing on customer benefits - We clarify buzzwords like artificial intelligence, machine learning, predictive analytics and explain to you what AI offers and how it can be used.
Michael Hartke, clarifydata GmbH, Geschäftsführer
- Evaluation of utility connection safety documentations
- Prognosis of maintenance costs
- Prognosis of ageing and conditions
- Detection of damages in sewage pipes
- Prognosis of gender and age
Jens Gieselmann, Stadtwerke SH GmbH & Co. KG, Bereichtsleiter Marketing & Vertrieb
Schleswig, Rendsburg and Eckernförde form a joint municipal utility cooperation. Jens Gieselmann reports on how the sales orientation of the cooperation is planned and explains how data-supported analyses promote holistic customer-centric sales.
Kai Kistenmacher, Stadtwerke Kiel AG, Leiter
Kai Kistenmacher explains how the service center became a profit center and how statistical methods help to implement demand-oriented measures.
Break
Michael Hartke, clarifydata GmbH, Geschäftsführer
The basis for an AI can be data or just decisions. Train live an AI that learns to sell cars.
Wolfgang Mohr, clarifydata GmbH, CPO Leiter Produktmanagment
- What do I need and how do I use AI?
- Data analytics even without CRM
- CRMs help, but they are not the universal tool for effective and efficient customer management and customer service improvement.
Michael Hartke, clarifydata GmbH, Geschäftsführer
A summary of what has been learned.
After the event, you will have the opportunity for digital networking in the E-world Community. Via a "Matching Engine", participants receive suggestions for interesting discussion partners who also attended the event, based on their profile information. Appointments of 12 minutes each can already be arranged in advance.
Program partner
